Samsonite is perhaps the most recognisable luggage brand in the world. According to our survey around 50% of Australian consumers found Samsonite to be the luggage brand they most recognised.
Founded in the US in 1910 by Jesse Shwayder, Samsonite produced cases and named them after the biblical strong man "Samson".
In the early half of the 1900s, Samsonite promoted its hard-shell luggage by emphasizing its durability with taglines such as "Strong Enough to Stand On."
Samsonite have continued with iconic advertising campaigns to this day, currently their range of Cosmolite suitcases are promoted with the following advert:
The Cosmolite suitcase range is Samsonite's flagship range, an extremely strong and light range of hard shell suitcases. Other popular ranges are the B Lite, Aeris, Aero, Duralite, Savio and Pixel Cube.
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